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Sample Client B · Premium Retail

Obsidian Repositioning

Obsidian Repositioning campaign visual

  1. Client

    Sample Client B

  2. Challenge

    Move from discount perception to premium positioning.

  3. Insight

    Packaging was doing more brand work than advertising.

  4. Strategy

    Rebuild the identity from the shelf outward.

  5. Creative Idea

    Quiet luxury, loud craft.

  6. Execution

    Identity, packaging, retail and campaign rollout.

Results

Recall
+38%
Shelf conversion
2.1X
Lines unified
9

Sample CMS metrics — not actual Kryzen Studio results

Start here

ambitious

Let’s create something worth noticing.

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